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XAffinity® 3.5 Overview

Unique Features     White Paper (pdf)     FREE 30-DAY TRIAL

Exclusive Ore® XAffinity®

Database Enabled Market Basket Analysis

XAffinity®

enables you to

make intelligent

marketing

decisions about

  • Cross-selling
  • Promotions
  • Product placement
  • Couponing

  • READ OUR White Paper


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    Today, more than ever, competition demands that you understand more about your customers and their buying patterns.  What products sell together? Do some promotions reduce or increase sales of products not being promoted? Is time a factor?

    XAffinity® allows you to uncover product affinities that enable you to:

    • Plan what to promote and evaluate a campaign’s impact.
    • Know what additional products your customers are likely to purchase.
    • Plan effective coupon and discounting strategies.
    • Take advantage of cross-selling opportunities.

    And there’s more!

    Through unique advanced features such as partitioning, XAffinity® enables easy comparison of patterns across different stores, different times of day and/or different days of the week.

    XAffinity®’s sequence analysis will not only tell you what additional products to promote to current customers but also when is the best time to promote them.

    By integrating directly with popular databases such as Oracle, SQL Server, DB2, WhiteCross, Red Brick and Access, XAffinity® allows you to interactively analyze your data - even from raw transactions. With results stored in the database, you can take advantage of your organization’s existing on-line query and OLAP tools to analyze results.

    Interested in making more informed marketing decisions? Looking to improve your competitive edge?

    Start with XAffinity®!

    XAffinity®, with database integration, is available for Windows 2000, Windows NT, Windows 98 and Windows 95.

    For more information about availability in your environment, contact us at (215) 643-3110 or by e-mail. Click here for a copy of our White Paper on Associations and Sequencing (pdf format).

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    This page last revised on 04/02/03.

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