XAffinity® 3.5 Features
FREE 30-DAY TRIAL
XAffinity®was designed to provide the utmost flexibility
and power in association and
sequence pattern analysis. Whether retail or e-tail, XAffinity®
can help find affinities that will markedly increase your bottom line.
- DBMS Embedded Mining.
- Mining is done directly from tables or views in your database
- Mining results are placed directly in your database
- You can use familiar tools, like OLAP, to examine the results.
- Much of the mining activity takes place in the database, shifting work to
the database server, and taking advantage of database optimization in the server.
- DBMS security is preserved because no database extract is required.
- With model results in the database, you can easily apply your models to new data using database operations
[select and join] or other database tools [OLAP].
Distinguishing Features of XAffinity®
XAffinity® was designed to provide exceptional flexibility
for association and sequence pattern detection and analysis. Both Associations
and Sequencing support:
- Automatic partitioning.
Partitioning lets you automatically
generate rules by any other attribute - store, time of day or day of week
- for easy comparison.
- Rule Discriminator.
The Discriminator compares rules across user specified analyses or partitions
to help you locate rules with the greatest (or least) variability, e.g.
across stores, time periods or type of customer.
- Visualizer and interactive rule exploration.
XAffinity®'s visualizer supports interactive browsing of a set of rules.
Rules can be visually explored in multiple dimensions along
partitions, measures and items. Zooming in and out with a click of a mouse makes it easy to drill down to useful and
- Direct data access.
Mining is done directly on transaction data, eliminating the need to reformat or pre-aggregate your data.
- Hierarchy support.
Mining can be done at the product or web
page, category or department level, or any level in between. You have
complete flexibility over how you group items.
- Selective rule generation.
Rules can be selectively generated for specific items on either or both the
right hand side and/or the left hand side.
- Multiple rule formats and parameterized rule text. Rules are produced in tabular or user specified natural
language formats. The natural language format makes rules easy to read and
understand. An example of such a rule might be:
Whenever someone purchases SALADS (on FRI) they are likely
to also purchase SEAFOOD with a probability of 45.85%, which is 2.95 times more
likely than the usual probability of 15.52%. This combination occurred in 3.63%
of all baskets.
- Strength measures. Each
rule includes four strength measures Expected Confidence, Confidence, Lift
and Support which can
be used to assess rule value, select
rule subsets and/or sort the rules.
- Export to Excel, Word or Tab Delimited files.
Selected rules can be copied and pasted into any other application, like
Microsoft Excel or Word. Rules can also be exported to a tab delimited file for import into other applications.
- Sequencing extensions.
Sequencing, which lets you find rules that are time dependent, supports:
- Multiple time period dependencies.
Sequencing supports Later, Next Visit, or Interval
- Complete interval flexibility.
Interval times can be measured in seconds, minutes, hours, days, months or
years, or other arbitrary user-specified units.
Standalone and ActiveX DLL Available
XAffinity® is available as a standalone program for interactive use by marketers and
business analysts and as an ActiveX DLL that can be
embedded in your application programs.
All of the mining features of the stand-alone product - and more - are available through the DLL,
allowing complete integration of XAffinity®'s data mining capabilities
into software that meets your unique requirements.
Click here to register on-line for a free 30-day
trial. The trial version is limited to tables with 100,000 rows or less, but
otherwise is full-featured and supports the following RDBMS: Microsoft SQL Server
(6.5 or later), IBM DB2, Oracle 8i/9i, Microsoft Access, Red Brick, or WhiteCross.
information about availability in your environment, contact us at (215)
643-3110 or by e-mail.
This page last revised on 04/02/03.
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